I’ve always been drawn to creating, whether that meant capturing moments, designing visuals, or finding new ways to share ideas with others.

As I grew in my photography career, I started to feel the pull to do more. I’ve always loved creating digital and multimedia work and sharing content on social media or in print, but it wasn’t until I joined yearbook my sophomore year that I truly realized how much I enjoyed it. Getting to take photos and then build full pages around them, adding text, information, and other design elements, was something I genuinely loved.

While taking art and design courses at the University of Minnesota Duluth, that early interest came full circle. I discovered that digital design and social media offered a creative outlet that photography alone didn’t fully satisfy. I loved not just creating visuals, but also thinking through strategy and how everything works together. After a year or two of exploring that space, it became clear this was a passion I wanted to bring into my work and share with my clients.